Friday, March 11, 2016

The mishandling at JNU could cost India dearly in attracting foreign investments

Recently, India and the world witnessed two important events.
One was the “Make In India” Week in Mumbai; attended by many well-known names of the country’s business community and of rest of the world.
The other was the announcement of the Government of India’s Union Budget for FY 2016-17.
Coincidentally, and starkly, a third event took place in between these two happenings. This event, as is being increasingly described by influentially disapproving voices in India and abroad, was the Centre’s mishandling of the speech-related student gathering at Delhi’s Jawaharlal Nehru University (JNU).
Packaged as one of the pet themes of Prime Minister Narendra Modi, “Make In India” also aspires to resurrect the country’s slowing-manufacturing sector, by encouraging greater participation in production activities by foreign companies, in India.
The government has been working at various levels to introduce measures for improving ease of doing business in India. Reduced documentation, an increasing use of IT to streamline and improve the process of applications and approvals and the passing of The Companies (Amendment) Act, 2015, to remove certain impediments as well bring in other improvements, are some of the initiatives.
India’s ranking in ease of doing business continues to hover around the 130 and upwards mark since the past two years according to the World Bank rating. Even though it dropped from 134 to 130, in 2015 to 2016 respectively, the ranking is still very low.
While the regulatory aspects and paper work really do matter when one hits the ground to begin something in terms of business, it will be counter-productive to dismiss the importance that perceptions play.
The tangibles are already being worked on for a long time, with every successive government that comes to power. A December 2015 note by the Government of India’s Department of Industrial Policy and Promotion (DIPP) mentions a report titled “assessment of state implementation of business reforms” which covers an assessment of reforms implemented by Indian States and Union Territories (UTs), from the period of January 1 to June 30, 2015. Based on a 98-point action plan for business reforms agreed to between the DIPP and the States and UTs, the assessment reveals a large variance in the implementation with Andhra Pradesh showing a high score of 70.12% and Kerala, a State well-known for its high levels of literacy, showing a low 22.87%.
But who is working on maintaining good perceptions? Though the topic of why perceptions matter can be debated endlessly by those who think it matters and those who don’t, the reality is that perceptions make a big mark, especially among foreign investors. Even though some of them may not have any other option but to invest in India, out of economic and business necessity, the negative perception on how difficult it is to run a business in India goes hand in hand with the concept of ease of doing business as well as impinging on future investments in the country by the same companies.
What are those happenings which can negatively impact the perception of foreign companies which wish to do business in India or are looking at expanding their already-existing footprint in the country?
Among the most influential perception-impacting factors are human-related ones such as frequency of labour unrest in a particular region or location, social unrest, political unrest, among others.
While corruption in India is well-known (according to Transparency International’s 2015 ranking of 168 countries, it is placed 76th), it may not take centre stage in comparison to current human-related happenings which would have definitely jolted the perception of foreign investors – both, invested and potential.
In terms of labour unrest, the violent protests at the factory of Maruti Suzuki Motors in Manesar in Haryana, during which a senior Human Resource official was burned to death, has been among the most frightening incidents in the recent past. Though the company may not have cited this as the reason for its move to invest in the State of Gujarat as well, it is the author’s assumption that perhaps the incident at Manesar encouraged it to look at a “safer” location for future investments.
For many years now, the two pluses that are often cited for why India has been a favourable investment destination are that it is a democracy (the world’s largest) and largely English-speaking.
Universities in most democratic countries and the students that comprise them, are seen to be the symbols of not only the freedom of inquiry, free speech and expression, but of democracy itself.
Many of India’s universities are looked at with great admiration by, for instance, the Western world. Their progress, development and nurturing and the peace within its walls are taken as a yardstick that all is well.
Make no error in judgement by denying that the world was not closely watching or following the way in which a series of so-called anti-national events at JNU were handled by the Centre and the police and the arrest of the president of the JNU Students’ Union Mr. Kanhaiya Kumar. The world was also closely watching the lawyers who displayed unprecedented brazenness and turned violent on the accused as he was brought to court, and the journalists who were doing their job of reporting there. And later when authentic reports of the so-called seditious sloganeering-related videos being doctored emerged, one can easily imagine the damage that would have been done in the eyes of those who think highly of India’s democracy and rule of law.
In a recent interview to senior journalist Mr. Bhupendra Chaubey of  the TV channel CNN-IBN, well-known CNN anchor Mr. Fareed Zakaria said, “I would say that the reaction of the United States and the world, to some of the things that have been happening in India on the social front or religious front, issues of communal harmony, has been negative. People have been surprised that some of these things have happened because there was a sense and a hope that Prime Minister Narendra Modi was going to represent all of India and all Indians. I think that there isn’t anything particular that Prime Minister Modi has done, but there is a feeling that his party and elements within it have done things that have been divisive. I am telling you that this is purely me reporting to you about the reaction that has taken place in the West.”
A number of articles were published in publications such as The New York Times, The Guardian, The Huffington Post, among others, which have been very critical about the way the events at JNU were handled as well as the arrest of Mr. Kumar. It is inevitable that many readers from all over the world and from all walks of life, including business, would have read them.
This does not help the image of India.
The manner in which the recent events at JNU and other-related events were handled, could cost India dearly in attracting foreign investments and a repeat of it would be even more disastrous.
Copyright © Tarun Dalaya, 2016. Views expressed are personal.

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Tarun is a versatile writer, poet, manager and thinker. His multi-faceted personality enabled him to re-invent himself several times. He has worked in the fields of journalism, industry promotion, public relations, corporate communications, business and creative writing. Starting out as a journalist, Tarun later spent much of his professional life promoting India’s automotive component industry at its sectoral association for several years, across functions as diverse as trade promotion, government relations, press relations, publishing, knowledge-building, and advocacy. On becoming a journalist again, as consulting editor of a leading B2B automotive magazine, he raised the bar in automotive journalism by writing analytical and in-depth articles on lesser written subjects. Currently, Tarun consults with companies in branding and corporate communications. He has deep interest in international relations, current affairs, economy, history (including military history especially related to WWI and WWII), religion, philosophy, medicine, intelligence, literature, management, animal welfare and photography.

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